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• Armstrong Along For The Ride With Versus' Tour De France Coverage

  Versus begins its coverage of the Tour De France July 4 with an old friend competing again in the world's most famous bicycle race.
   

• NFL Network Goes Fourth With 'America's Game' Marathon

  Football is not the sport most people associate with the Fourth of July, but NFL Network will provide viewers with a chance to look back at the seasons enjoyed by the league's Super Bowl champions during a two-day marathon of its America's Game franchise.
   

• Q& A: Ion's Lawson Makes Case For Digital Multicast

  John Lawson, executive vice president of Ion Media Networks, the nation’s largest TV-station group, says with new Federal Communications Commission chairman Julius Genachowski installed, Ion will make another push to gain mandated cable carriage for its Urban TV multicast channel. He spoke recently with Multichannel News Washington Bureau chief John Eggerton.
   

• WWE Tweaks PPV Play

  World Wrestling Entertainment is taking advantage of new media and adjusting the branding of its pay-per-view events in an effort to bolster PPV buys in a tough economic climate.
   

• HSN Minds The Store

  It was two years ago this month that HSN CEO Mindy Grossman completed what she hoped would be a transformation of the second-largest home shopping channel into a lifestyle, entertainment and shopping destination for educated, upscale women.
   

• Pay TV's Internet Acid Test

  The cable industry's plan to make sure TV subscribers will keep paying for TV — in a world with where millions of free Internet video clips are just a mouse-click away — will get its first big test this summer.
   

• Ops Miss Deadline

  Comcast, Time Warner Cable and Cox Communications did not have Tru2way interactive-services technology enabled across their entire footprints by July 1, as they had pledged in agreements with consumer-electronics companies last year. But executives from two CE manufacturers, Samsung Electronics and Panasonic, said the biggest cable operators have made good-faith efforts to date on deploying the...
   

• SHVERA Clears First Hurdle

  Washington — Despite the fears of some broadcasters and the hopes of satellite-TV companies, a House subcommittee markup of the SHVERA reauthorization bill did not turn into a tug-of-war over amendments dealing with short markets and split markets.
   
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